In a strategic move to drive the digitization of social housing, Infinity Group has acquired RedkiteCRM, a Housing Management System provider focused on the social housing sector. RedkiteCRM offers tailored solutions built on Microsoft Dynamics 365 Customer Experience, CRM, Business Central, and Power Platform, providing deep industry expertise and dedicated IP to address the unique challenges faced by housing associations. This acquisition allows Infinity Group to expand its customer base and capabilities, offering transformative technology solutions to the social housing sector, including digitizing communications, automating processes, and providing a single source of reporting. The integration of technologies such as Microsoft Copilot and IoT will further enhance the offering, bringing the power of AI to the housing sector.
Infinity Group acquires RedkiteCRM
About the Acquisition
Infinity Group, a leading UK Microsoft-focused cloud services, security, and business applications partner, has recently acquired RedkiteCRM. RedkiteCRM is known for being one of the few Microsoft-focused Housing Management System providers serving the social housing sector. This acquisition marks an important step in Infinity Group’s efforts to drive social housing digitization.
Background on Infinity Group
Infinity Group is a prominent player in the cloud services industry, specializing in Microsoft technologies. They provide a range of services, including cloud migration, collaboration, and digital transformation solutions. With a strong focus on customer experience, Infinity Group has been consistently delivering tailored solutions that enable organizations to achieve their business goals effectively.
Background on RedkiteCRM
RedkiteCRM is a highly regarded provider of Housing Management System solutions for the social housing sector. Their deep industry expertise and dedicated IP have earned them a reputation for delivering effective solutions that address the unique challenges faced by housing associations. RedkiteCRM’s solutions are built on Microsoft Dynamics 365 Customer Experience, CRM, Business Central, and Power Platform, providing organizations with comprehensive tools to streamline operations and enhance tenant communications.
Driving social housing digitization
Importance of digitization in social housing
The social housing sector plays a vital role in providing affordable housing solutions to communities. However, the sector has traditionally faced challenges in effectively managing tenant communications and operations. Digitization presents an opportunity to address these challenges and deliver more efficient and transparent services to tenants. By leveraging digital technologies, housing associations can automate processes, enhance communication channels, and gain valuable insights through data analytics.
Challenges of digitizing the sector
While digitization offers tremendous benefits, there are several challenges that housing associations face when implementing digital solutions. These challenges include legacy systems that are not compatible with modern technologies, the need for extensive data migration, and ensuring data security and privacy. Additionally, resistance to change and lack of digital skills among staff can hinder the successful implementation of digitization initiatives.
Benefits of the acquisition
Expanded customer base and capabilities
The acquisition of RedkiteCRM expands Infinity Group’s customer base in the social housing sector. With this acquisition, Infinity Group can now offer their comprehensive suite of cloud services and business applications to a wider range of housing associations. Additionally, the acquisition brings new capabilities to Infinity Group, allowing them to develop tailored solutions specifically designed for the social housing sector.
Tailored solutions for social housing sector
By combining Infinity Group’s expertise in cloud services and business applications with RedkiteCRM’s deep industry knowledge, the acquisition enables the development of highly tailored solutions for the social housing sector. These solutions address the specific challenges faced by housing associations, including rent accounting, compliance, repairs, customer services, and asset management. With a focus on digitizing communications and automating processes, these solutions streamline operations and enhance tenant engagement.
Key solutions for social housing sector
Digitizing communications
Effective communication is crucial in the social housing sector, both for housing associations and tenants. Digitizing communications allows for streamlined and efficient communication channels, reducing response times and enhancing tenant satisfaction. By leveraging digital platforms, housing associations can provide self-service portals for tenants, allowing them to easily access important information and communicate with housing association staff and other tenants.
Automating processes
Automation plays a vital role in simplifying and streamlining various processes within the social housing sector. By automating tasks such as rent arrears management, compliance checks, and repair requests, housing associations can significantly reduce manual labor and improve efficiency. Automation also ensures consistency and accuracy in data management, minimizing errors and enhancing operational effectiveness.
Reporting and analytics
Data analytics is a powerful tool that can provide housing associations with valuable insights into their operations and tenant preferences. By leveraging reporting and analytics tools, housing associations can gain a deeper understanding of tenant needs, optimize resource allocation, and make informed strategic decisions. Additionally, data analytics can help identify trends and patterns, enabling proactive management of issues such as rent arrears and property maintenance.
CEO’s perspective
Rob Young’s statement
Rob Young, CEO of Infinity Group, expressed his enthusiasm about the acquisition, stating that the RedkiteCRM team has built an impressive proposition and expertise that will enable Infinity Group to offer impactful solutions to the social housing sector. He emphasized the importance of transformative technology change in the sector, as housing associations face increasing challenges and inflation-related issues. Young highlighted the commitment of Infinity Group to remove time-consuming manual processes and provide greater support to tenants through innovative digital solutions.
Importance of transformative technology for social housing
Rob Young’s statement underscores the significance of transformative technology for the social housing sector. As housing associations contend with rising challenges, technology solutions become essential for improving operational efficiency, enhancing tenant services, and driving overall digital transformation. By embracing innovative technologies, housing associations can overcome the limitations of legacy systems and unlock new possibilities for streamlining processes and engaging with residents.
Director’s perspective
Andy McCormick’s statement
Andy McCormick, director of housing at RedkiteCRM, expressed his excitement about joining forces with Infinity Group. McCormick highlighted the strategic value of the acquisition, combining RedkiteCRM’s expertise and tailored approach with Infinity Group’s scale and resources. He emphasized the need for housing associations to break free from legacy systems, empowering them to unlock greater efficiencies and better ways of engaging with residents. McCormick’s statement portrays the shared vision of RedkiteCRM and Infinity Group to revolutionize the social housing sector through transformative technology solutions.
The need for liberation from legacy systems
Andy McCormick’s statement sheds light on the challenges posed by legacy systems in the social housing sector. Many housing associations still rely on outdated systems that hinder operational efficiency and limit their ability to adapt to changing market demands. Liberating housing associations from these legacy systems is crucial for embracing modern technologies and unleashing the full potential of digital transformation.
Integration of technologies
Microsoft Copilot
Infinity Group intends to integrate technologies such as Microsoft Copilot into their solutions for the housing sector. Microsoft Copilot, an AI-powered virtual assistant, can revolutionize tenant interactions and streamline operational processes. By leveraging Copilot, housing associations can provide personalized assistance to tenants, automating routine tasks, and delivering a seamless experience.
IoT integration
The integration of IoT (Internet of Things) devices holds great potential for the housing sector. IoT devices can enable efficient property management, real-time monitoring of environmental conditions, and preventive maintenance. With IoT integration, housing associations can proactively address issues such as damp and mold, ensuring safer and more comfortable living conditions for tenants.
The power of AI in the housing sector
Artificial Intelligence (AI) has the power to transform the social housing sector by enabling advanced analytics, predictive modeling, and intelligent automation. AI algorithms can analyze vast amounts of data to identify patterns, predict maintenance needs, and optimize resource allocation. By harnessing the power of AI, housing associations can improve decision-making, enhance operational efficiency, and deliver better services to tenants.
Partner endorsement
Eleri Gibbon’s statement
Eleri Gibbon, channel partners director at Microsoft UK, expressed her excitement about the acquisition of RedkiteCRM by Infinity Group. She praised Infinity Group’s growth and highlighted the impact the acquisition will have on the housing sector. Gibbon noted that Infinity Group’s deep industry expertise, combined with their dedicated IP, will drive impactful change in the social housing sector, which is in dire need of transformation.
Impactful change in the housing sector
Eleri Gibbon’s statement emphasizes the potential of the Infinity Group and RedkiteCRM acquisition to bring about significant change in the housing sector. By leveraging their expertise and innovative solutions, Infinity Group can address the pressing challenges faced by housing associations, driving digital transformation and improving outcomes for both housing associations and tenants.
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